Successful Intranet Strategy – Backed by Potential Stakeholders

In order to make a successful Intranet strategy, you need to include this key element in your digital transformation project. While many CIOs see stakeholder engagement as simply the act of executive approval, Sparkwork strongly believes the collaborators are more than just a rubber stamp. Their role is crucial in establishing an award-winning digital workplace.

Creating an Intranet strategy might seem easier, only if you overcome the difficult bit in the digital migration – stakeholder engagement. It’s their involvement that determines whether or not your digital workplace project will thrive or retreat. The top players in the industry have always acknowledged their executives’ roles in start-to-finish corporate networking project. Right from building network administration to developing cloud-based applications and features, the associates partake largely of the successful implementation. 

A successful Intranet strategy calls for stakeholders, who are arguably the driving force of your digital maturity. There are times, you may face challenges in convincing them to commit resources to your digital transformation endeavor, it will be well worth the effort at the end.

A superficial involvement, however, can lead to failure, hence you should look for targets that have a tremendous strategic fit in your digital migration. Decisive stakeholder engagement shapes the vision, strategy, and goals of your project. 

Role of stakeholders in your successful Intranet strategy 

  • They observe the business value of digital workplace
  • They pinpoint and help in eliminating the cultural roadblocks to adoption
  • They help in eliminating over-spending, thereby ensuring a successful budget
  • They boost employee engagement by aiding Intranet managers, administrators, and content developers to plan and execute a successful Intranet strategy
  • They regularly elevate and develop the corporate network in line with organizational objectives

Stakeholder engagement – A bigger challenge than digitalization

Survey reveals that most of the corporate network projects fail not because of the technology but for the underlying issues around vision, goals, planning, planning, resource, and governance. Strategic stakeholder engagement can eliminate all of these issues, thereby building ahead of the game Intranet business case. 

Having said that, here are some unavoidable questions that still haunt most of the franchises and enterprises in their digital workplace journey –

  • Are we completely aware of the imperative aspects of Intranet technology? No
  • Do we need a third-party Intranet software solution provider? Absolutely yes
  • Should we implement the tools and applications that are the best fit? Please, please do under the supervision of a digital workplace expert

Those technology-focused issues are just a few elements of what you need to do to succeed. Prior to that, you need to discuss with your associates about the areas of improvement and Intranet components that need fixing. 


Some of the roadblocks that come your way in establishing your new Intranet platform include getting the digital workplace project off the ground, availing sufficient funding and support from the executives. 

Most of the times, the Intranet business cases were stalled There isn’t a one-size-fits-all solution. If you have an Intranet project that feels like it is slowly grinding to a halt, there are going to be many causes including getting approvals from your stakeholders. In the meantime, your IT team is not able to do more than just maintenance.

This blog post outlines five practical approaches that your teams can adopt to get approval from shareholders for their digital workplace establishment, recognizing that:

  • At any given point, there’s a lot to deal within the organization
  • The budget is tight everywhere, irrespective of any ambitious project in the pipeline
  • Stakeholders and management have their own expectations and drivers
  • The teams might get engaged with internal politics and deadened by the personalities of stakeholders

Our expertise has evolved from the years of working with different franchises around the globe. We have learned that while successful Intranet strategy teams don’t eliminate the challenges from the roots, they do adopt approaches that other teams can take inspiration from, irrespective of their current size or market presence.

Five approaches that your team can adapt to get approval from shareholders

  1. Recognize and understand your digital workplace project’s the ‘whats’ and the ‘whys’
  2. Work out on the essential commitments
  3. Don’t expect overnight results
  4. Look out for potential opportunities to align with
  5. Convince your business leaders why you need certain technologies and tools for fixing your Intranet

Three core types of stakeholder to deal with for digital migration


This classification may not be universally appropriate, but it does lay out the foundation for mapping out and understanding the different needs of your stakeholders, when it comes to digitization. 

Each type of stakeholder has a very distinctive role to play. If all those three types are not engaged properly, you’ll encounter friction, if not downright failure. 

Sparkwork developing a new framework for successful Intranet strategy

Over the years, the Sparkwork’s Intranet software has helped organizations of all sizes measure and improve their Intranets and help them transition into digital maturity. 

Time and again, we’ve seen franchise facing the challenges in integrating digital workplace into their businesses. That being said, we have managed to deliver successful corporate network platforms. The reason being, most of our team members have extensive experiences as seasoned Intranet managers.

Since proven stakeholder engagement is critical behind the success of Intranet strategy, we provide a new groundwork for this.

With this new groundwork you can:

  • Map out your stakeholder landscape
  • Identify the expectations and requisites of different executives
  • Understand how to effectively engage stakeholders in setting Intranet strategy & goals
  • Plan out targeted stakeholder communications strategies
  • Leverage data to engage stakeholders in making potential decisions

Get started now

The most important thing for creating a successful Intranet strategy is understanding the fact that the corporate network is constantly evolving thanks to the advancements in digital transformation technologies. Your Intranet managers have to steadily address the issues and deliver new solutions

By focusing on practical corporate network projects that can get sign-off, the enterprises can confidently move their sites forward. Building on each successful stories, Intranet teams can foster support for futuristic digital workplace with bigger ambitions.

Onwards and upwards!