7 Considerations for Choosing a Content Authoring Tool


With so many eLearning service providers available in the market, it can be overwhelming for any newbie (or even someone with a few years of experience) to choose a content authoring tool that will work best for them. One of the secrets to executing successful eLearning projects is choosing the right Learning Experience Platform for the project, one that fulfills the demands of both the learners and the L&D professionals.

Organizations should determine an effective content authoring tool that works with their existing LMS software. There’s always a lot to consider when picking any such customizable eLearning app, as every project is unique and warrants a specific set of requirements.

The ideal to start is by understanding the three main aspects of the Learning Experience Platform authoring apps which include web applications, desktop software, and PowerPoint plug-ins. The type of content authoring tool your eLearning program needs depends on a variety of factors, hence it is crucial for you to consider the following essential factors before picking any tool.

Here are 7 considerations you need to review before choosing a content authoring tool
  1. Considering your employees’ learning requirements

The first and foremost parameter to consider while choosing an eLearning content authoring tool is your learners’ needs. Your LMS authoring app should be customizable enough to integrate for instance interactive simulations in the course or just a simple slide show, which is sufficient to explain the topic. Your L&D team should know what skills your employees are required to refine/learn from scratch, their technology limitations, and identify the learning gaps. This knowledge will make your admin take a conscious decision in designing a suitable Learning Experience Platform enriched with all the required features.

  1. Considering the duration of the overall eLearning course development

Another important factor that you should consider is how much time will your L&D team take to develop the Learning Experience Platform. Your content authoring tool can be of great help in case your client demands a quick turnaround of courses then this LMS tool can reduce your eLearning course development time by 40% as compared to a traditional tool such as Flash. Hence, you should consider if at all you need an online learning content app that can help you develop an entire course within tight deadlines.

  1. Considering the skill sets necessary for your employees

Take this as a thumb rule – your eLearning course admin should be well aware of the areas your employees are required to improvise. They should know what sort of skills and knowledge of their job demands and accordingly, should determine the content authoring tool.

  1. Considering the maintenance cost and overall budget

Before you decide on a specific content authoring tool, it is essential for you to have a clear idea about the budget of your eLearning course. Determine how much you will be able to spend on the course. If you want to cut down on the maintenance cost then a rapid authoring tool can be of great help. If you have a budget to splurge on your Learning Experience Platform then you can pick a tool that offers a wide range of features and functions, and offers the flexibility of use.

  1. Considering proven instructional design strategies

The content authoring tool that you select must support your instructional design strategy. You should determine whether your eLearning program warrants for personalization, so it can meet the specific needs of each learner, videos to appeal to the visual learner or microlearning that involves small, focused segments of learning that are each designed to meet a specific learning outcome. When you are clear about your storyboarding process and which elements to add in your LMS course, you then get the results you intend to achieve through them.

  1. Considering the delivery method

If you want your eLearning program to be accessible on all devices then you should select a content authoring tool that supports the responsive design. This will ensure the courses run on all devices and browsers. You could also consider if the tool supports mobile publishing.

  1. Considering the scalability in adding new features

Your eLearning content app should be scalable enough to enable new features seamlessly whenever your L&D team upgrades/revamps the LMS course. Your content authoring tool must be dynamic enough to accommodate complex eLearning features in the future.

To conclude…

You can consider these 7 factors before selecting a content authoring tool for your eLearning course. If you are not sure of which tool to choose, you can contact us today for a quick demo and we can guide you what best suits your business objectives.